About Us

In January 2017, Alice & Rosie launched Floral Architecture. From humble beginnings in a small Collingwood studio, our dreams are big, our sights are high and our creativity, boundless. We look forward to creating beautiful things for you.

Servicing the city and beyond from our Melbourne studio, we create unique, inspired Wedding and Event florals. With a passion for showcasing the natural beauty of seasonal florals and foliage, our style is effortless. We utilise texture, depth and palette to create a unique floral experience for each of our client’s and their vision. We pride ourselves on our attention to detail, from extravagant roof installations to the perfection of bridal bouquets. Each piece is lovingly created to be unique, yet intertwined in the floral styling story of your special event.

ROSIE - CREATIVE

Well known and respected in the floristry industry, you’ve most definitely seen her work before! As well as a talented florist, Rosie is an accredited floristry teacher and thrives on sharing her passion with others.
Rosie lives and works by the mantra of ‘Wabi-Sabi’ - the beauty and appreciation of things imperfect, impermanent and incomplete. Rosie’s style is natural, wild and unstructured and she enjoys finding the natural beauty in nature and then enhancing it.
A traveller at heart, Rosie has taken her talents to work in Los Angeles, Byron Bay & Hamilton Island.

ALICE - BUSINESS

After completing a number of evening courses at Jane Packer Flowers in London, Alice knew she had found her future career in flowers. Returning to Australia after 9 years abroad, Alice trained as a florist at TAFE under the watchful eye of Rosie. It became clear to Rosie during this time that the standard of creativity and floristry skills often acquired over years of experience, came naturally to Alice. With an eye for styling and her love for flowers, Alice was destined to make her mark on the flower world.